To understand the real Indian market, the volume magic by small SKUs, it is essential for the marketing students to go beyond the books and to see the rural market by being part of it, as 70 per cent of Indians are living in more than 6 lac villages. The real inside of world’s third-largest purchasing power parity holder country, has been felt by the students through a rural research project where students are supposed to spend their weekend in a village.


Evaluation of the project