Prof. Yuvaraj Vyas
Total Experience: 8 Years, 9 Months
Educational Qualifications: BBA MBA(Marketing), UGC – NET, Ph.D. (Pursuing)
Contact No: 02764-262225
Email: callyuvaraj@gmail.com
He is a ‘Make it better’ personage who has scintillating educational extent at Graduation and Post Graduation level in Business Management. He stockpiles sales and marketing experience of 16 months in ‘Life Insurance’ and ‘Natural Mineral Water’ companies. He enjoyed the position of ‘Regional Marketing Manager’ at ‘Aava Natural Mineral Water, Ahmedabad.’ before joining ‘S.V. Institute of Management, Kadi’. His areas of interest include Sales & Distribution Management, English Language, Product & Brand Management and Principles of Management. He has presented and published research papers in the area of Strategic Brand Management and Sales & Distribution Management. His current research pursuit is in the area of innovative and sustainable business models looking after acute gaps in the delivery to the end-users and businesses also.
- Research Area: Brand Elements, Personal Selling, General Management
- Designation: Assistant Professor
- Specialization Area: Marketing
- Subject Taught In PG: Sales & Distribution Management, Product & Brand Management, Principles of Management
- Current Activities: Teaching & Research
- Hobbies: Writing & Reading
Activities
| Activity Type | Activity Title | Place | Date | Faculty Role |
|---|---|---|---|---|
| FDP | 14 Day National Level FDP on Advance Data Analysis for Business Research Using Statistical Packages | GTU, Ahmedabad | 22nd June to 5th July 2015 | Participation |
| Seminar | One Day Career Counseling Seminar | Deesa | Resource Person | |
| FDP | One Day Faculty Development Programme on Research Methodology: The Doctoral Study Perspective | Kadi | 23rd March, 2014 | Participation |
| Workshop | Introduction to Research Methodology for Academic Research. | Sankhalchand Patel College of Engineering, Visnagar. | February 15, 2009 | Participation |
Publications
International Conferences
| Title | ISSN / ISBN No | Publisher | Volume | Year |
|---|---|---|---|---|
| Combating Never ending queues at CNG refueling stations by unraveling science of chronology: A conceptual Model | ISBN 93-81361-70-3 | ICEI 2012, PDPU | January, 2012 | |
| A Study on Optimizing Product Categories and SKUs for Brand Portfolio Management with respect to FMCG Sector in India | ISBN 978-81-920965-0-6 | Research Development Association & Research Development Research Foundation, Jaipur, Rajasthan | January, 2012 |
International Publications
| Title | ISSN / ISBN No | Publisher | Volume | Year |
|---|---|---|---|---|
| A Study on optimizing product categories and SKUs for brand portfolio Management with respect to FMCG Sector in India | ISSN 2277 3304 | Indian Journal of Management | Vol 1, Number 2 | April-Sept. 2012 |
| Unfolding Attitude of Youth Towards Mobile Handset Brands: A Study In North Gujarat Region of India | ISSN – 2250-1673 | Asian Journal of Research in Business Economics & Management, A Peer Reviewed Refereed Monthly International Journal | Vol – III Isuue – IV | April, 2012 |
| Combating never ending queues at CNG refuelling stations by unravelling science of chronology: A conceptual model | ISBN – 93-61361-70-3 | Pandit Deendayal Petroleum University, Gandhinagar | 2012 |
Research Paper Presented
| Title | ISSN / ISBN No | Publisher | Volume | Year |
|---|---|---|---|---|
| Combating Never ending queues at CNG refueling stations by unraveling science of chronology: A conceptual Model | ISBN 93-81361-70-3 | International Conference on Energy and Infrastructure 2012: Energy & Infrastructure Management: Opportunities, Challenges and Strategies for Sustainable Growth | ISBN 93-81361-70-3 | 2012 |
| A Study on Optimizing Product Categories and SKUs for Brand Portfolio Management with respect to FMCG Sector in India | 11th International conference on Frontier Global Issues and Challenges in New Millennium on Emerging Economy, Accounting, Finance, Information & Communication Technology, Business & Management | A2012 |
Experience
| Institute / Organization | Designation | Tenure |
|---|---|---|
| Corporate Experience | 16 Months | |
| S. V. Institute of Management, Kadi | Assistant Professor | 7 Years 5 Months |