Prof. Priti Salvi
Total Experience: 11 Years
Educational Qualifications: BE (EC), MBA (Marketing)
Contact No: 02764-262225
Email: salvi_priti@yahoo.co.in
She has 11 years of teaching experience in Management field. As an Engineering Graduate she possesses enormous interest in Research and Development in the field of Marketing, Strategy and Consumer Behaviour. Her areas of teaching are Strategic Management, Organizational Behaviour, International Business and Marketing Management. She has also coordinated three advertising campaigns for FMCG companies in North Gujarat Region in last couple of years. She has presented research papers in national and international journals. She has also attended seminar, conferences and FDPs held by leading institutes of India including IIMs. She is pursuing her Ph. D in the field of sales promotion. She has also taken several guest sessions in different B-Schools of Gujarat.
- Research Area: Consumer Behaviour, Strategic Management
- Designation: Associate Professor
- Specialization Area: Marketing
- Subject Taught In PG: Organizational Behaviour, Consumer Behaviour, Marketing Management, Strategic Management, International Business
- Current Activities: He is handling activities like Placement, Sport , Industrial Visits and Cultural.
- Hobbies: Reading, Listening To Music, Watching Movies, Travelling
Achievements
| Title | Description | Achieved On |
|---|---|---|
| National Eligibility Test for Lectureship (UGC-NET) | Jun-12 | |
| Won 1st prize in Paper presentation titled as Problems And Challenges Faced By SMEs In Marketing Of Products: A Study Of Food Processing Industry Of Gujarat | 3rd International Conference on “ “Management of SMEs in Global Era: Challenges, Opportunities & Perspectives and Lessons from Gujarat Model” organized by Gujarat Technological University in collaboration with Parul Group of Management Institutes and Faculty of Economics and Business , University of Maribor and National Institute of Micro , Small and Medium Enterprises | Feb-15 |
| Received Honorarium of for publishing paper in IES Anvesha | Impact of Demographic Factors on Deal Proneness for Price Discount and Buy One Get One Free in Organized Apparel Retailing in Gujarat | April – June 2015 |
Activities
| Activity Type | Activity Title | Place | Date | Faculty Role | |
|---|---|---|---|---|---|
| Management Teacher’s Program on Strategic Management | Foundation course on Strategic Management | IIM Kozikode | 8/1/2007 | Participation | |
| Workshop organized by | How to develop Case Study | V. M. Patel Institute of Management, Kherwa | May-07 | Participation | |
| Guest Lecture | Comprehensive project | Mehsana | 12/13/2015 | Resource Person | |
| Guest Lecture | Comprehensive project | Unjha | 12/15/2015 | Resource Person |
Publications
Case Studies
| Title | ISSN / ISBN No | Publisher | Volume | Year |
|---|---|---|---|---|
| Etail Vs. Retail: Confusion | S R Luthra Institute of Business Management, Surat | 2015 | ||
| Sub Byte Mein Balance | GFJMR, V M Patel Institute of Management, Kherva |
International Conference
| Title | ISSN / ISBN No | Publisher | Volume | Year |
|---|---|---|---|---|
| Problems And Challenges Faced By SMEs In Marketing Of Products: A Study Of Food Processing Industry Of Gujarat | 3rd International Conference on “”Management of SMEs in Global Era: Challenges, Opportunities & Perspectives and Lessons from Gujarat Model” organized by Gujarat Technological University in collaboration with Parul Group of Management Institutes and Faculty of Economics and Business , University of Maribor and National Institute of Micro , Small and Medium Enterprises | Feb-15 |
International Journal
| Title | ISSN / ISBN No | Publisher | Volume | Year |
|---|---|---|---|---|
| “Effectiveness of Sales Promotional Tools: A Study on Discount, Price off and Buy One Get One Free offers in Branded Apparel Retail Industry in Gujarat” | ISSN 0976-7193 (Print) ISSN 2349-2317 (Online) | ELK Asia Pacific Journal of Marketing & Retail Management | Vol. 4 | Oct-13 |
| “Influence of Social Networking Sites on Buying Behaviour of Consumers: An Empirical Study of Users of Social Networking Sites in Ahmedabad City “ | ISSN 2249- 8826 | ZIJBEMR | Vol.3 Issue 8, | Aug-13 |
| Exploring the factors influencing the choice of young generation while buying cars: A Factor analysis Approach” | EISSN: 2229-5674 ISSN: 2249-0310 | Indian Journal of Commerce and Management Studies. | VolVI,Issue2, | May-15 |
National Conference
| Title | ISSN / ISBN No | Publisher | Volume | Year |
|---|---|---|---|---|
| Competitiveness of Indian Textile industry in Post Quota regime” | AIMS Western Region Conference | 2005 |
National Journal
| Title | ISSN / ISBN No | Publisher | Volume | Year |
|---|---|---|---|---|
| Paradigm Shift in Brand Communication : Accentuating Perception of Youth Of Gujarat regarding Product Placement in Hindi Movies” | ISSN : 0973-8703 | Indian Journal of Marketing | VOLUME XXXVII, NUMBER 6 | Jun-07 |
| A Study on Understanding the Behavior of Viewers (Housewife’s) While Watching General Entertainment Channels” | Journal of Advanced Research and Methodology | Vol 1, Issue 1, | May-15 | |
| “Impact of Demographic Factors on Deal Proneness for Price Discount and Buy One Get One Free in Organized Apparel Retailing in Gujarat” | ISSN Number – 0974-5467 | IES Anvesha | Vol 8, No 2, | April-June,2015 |
Experience
| Institute / Organization | Designation | Tenure |
|---|---|---|
| S. V. Institute of Management, Kadi | Associate Professor | 11 Years |