Dr. Bhavin Pandya
Total Experience: 14 Years
Educational Qualifications: Ph. D., MBA (Marketing), BBA
Contact No: 02764-262225
Email: profbhavin@gmail.com
He is a man with exceptionally brilliant academic career. During his study, he was in the list of University toppers in MBA Programme. After a smart tenure of around 12 months as frontline manager in FMCG marketing, he is currently Professor in MBA programme at SVIM. He has also attended several seminars and Quality Improvement Programmes held in prominent B-Schools of India. He has also presented his research work in several National & International conferences. He has also published research paper in noted referred journals. His doctorate work was in the area of Brand Portfolio Management. He has been sitting in the board of studies of three different universities. He was instrumental in collaboration with University of Alberta, Canada on behalf of GTU, Ahmedabad. He is champion of skill council of marketing, GTU. He has authored for the book of “Advanced Marketing Management.” He is the instrumental person for setting up the Kotler Incubatin Center in India at GTU, Ahmedabad with Dr. Philip Kotler.
- Research Area: Brand Management
- Designation: Professor & Head
- Specialization Area: Marketing
- Subject Taught In PG: Marketing Management, Strategic Marketing and Brand Management, Managerial Communication, Sales and Distribution Management, International Marketing Management
- Current Activities: Teaching & Research
Achievements
| Title | Description | Achieved On |
|---|---|---|
| Founder Member | Dr. Philip Kotler’s Incubator of Ayurvedic Medicines at Gujarat Technological University, Ahmedabad | |
| Outstanding Person of The Year | Awarded as Outstanding Person of The Year (OYP) 2013 by JCI-India at 58th convention at Madurai | 2013 |
| First Prize | State Level Conference on Accounting, Finance and Management | August 2007 |
| Best Research paper award | 11th International Conference on Frontier Global Issues and Challenges in the New Milleneum on Emerging Economy, Accounting, Finanace, Information & Communication Technology , Business and Management | 2012 |
Activities
| Activity Type | Activity Title | Place | Date | Faculty Role |
|---|---|---|---|---|
| QIP | AICTE sponsored QIP on “Advance in Business Economics and Strategy” | Narsee Monjee Institute of Management Studies, Mumbai | 1st Feb. 2005 – 5 Feb 2005 | Participation |
| QIP | AICTE sponsored QIP on “Industrial Marketing and Project Management” | Narsee Monjee Institute of Management Studies, Mumbai | 7th Feb. 2005 – 5 Feb 2005 | Participation |
| QIP | AICTE sponsored QIP on “Corporate Governance and Corporate Social Responsibility” | Narsee Monjee Institute of Management Studies, Mumbai | March 20 to March 24, 2006 | Participation |
| Seminar | International Conference on Academic Institutions-2013 | Gandhinagar | ||
| Seminar | National Seminar on Ethics & Management: Emerging Issue in New Millennium | S.K. School of Business Management, North Gujarat University, Patan | 11 – 12, January 2002, | Participation |
| Seminar | “Gujarat – vision 2020” | S.K. School of Business Management, North Gujarat University, Patan | Participation | |
| Workshop | “International Workshop on Accreditation -The Way Forward | NMIMS, Mumbai | 3 – 4 March 2008 | Participation |
| Workshop | “Case writing” under the Guidance of Prof. Kalro | AES Institute of Business Management, Ahmedabad | Participation | |
| Workshop | UGC Supported Workshop on SPSS and Data Mining | B.K. School of Business Management, Gujarat University, Ahmedabad. | 17th and 18th March 2008 | Participation |
Publications
Books
| Title | ISSN / ISBN No | Publisher | Volume | Year |
|---|---|---|---|---|
| Brand Portfolio Management: The FMCG Perspective- The Rationalization approach | 978-3-659-20660-3 | Lambert Academic Publishing, Germany | 1 | 2012 |
| Advanced Marketing Management | 978-81-906817-4-2 | Books India Publication | 1 | 2009 |
Case Studies
| Title | ISSN / ISBN No | Publisher | Volume | Year |
|---|---|---|---|---|
| Raheja Komatsu Indian Batteries India Ltd. – “The Company received a wake up call | AIMS Western Region Conference 2005, VMPIM, Ganpat University | 2005 |
National and International Journal
| Title | ISSN / ISBN No | Publisher | Volume | Year |
|---|---|---|---|---|
| Problems and challenges faced by SME’s in Marketing of products: A study of food processing industry of Gujarat | 978-93-8486993-4-2 | Excel India Publication | 1 | 2015 |
| Factors effecting the employee’s readiness towards the Knowledge Management in Ceramic Industry | 2319-2801 | International Journal of Asian Academic Research Associates | 1 | 2014 |
| Unfolding attitude of youth towards mobile handset,brands: A study in North Gujarat Region of India | 2249-7307 | Asian Journal of Research in Business Economics and Management | 3 | 2013 |
| Retailers’ perspective on Rationalizing Brand portfolio for selected categories of FMCG products, in Book | 978-81-928788-0-5 | Exploiting Global Bounaries- Managing Business Transition | Book | 2013 |
| Awareness and Perception of Basel – II Norms Across Indian Banks: An Empirical Study | 0973-8711 | Indian Journal of Finance | 7 | 2013 |
| A study on impact of academic stress on MBA, students of Gujarat Technological University | 2231-4172 | Researchers World,International Refereed Research Journal | 3 | 2012 |
| A study on optimizing product categories & SKUs for brand portfolio management with respect to FMCG sector in India in | 2277 3304 | Indian Journal of Management | 1 | 2012 |
| Merchandising Domestic Cricket League Brands:Discernible way to keep the brand productive and alive | 1450-2267 | European Journal of Social Science | 14 | 2010 |
| Microfinanance: The Gambit for Augmenting Sustainable development, | 2229-4370 | Anarta- The Journal of HNGU | 12 | 2010 |
| Leveraging Brand assets by understanding Brand Architecture- imperatives for FMCG sector for competitive edge in India | 0973-8703 | IndianJournal of Marketing | 39 | 2009 |
| Customer Relationship Management: Perceptible way for longevity in business for Organized Retailing in India | 978-81-928788-0-5 | Conference Proceedings – GLS, Ahmedabad |
Conference (National & International)
| Title | ISSN / ISBN No | Publisher | Volume | Year |
|---|---|---|---|---|
| “Microfinance-Emergence as Strident Catalyst to Eradicate Poverty” | One day National Conference on Emerging Business Issues, NSVKM Sanchalit MBA college, Visnagar | 2008 | ||
| Leveraging Brand assets by understanding Brand Architecture- imperatives for FMCG sector for competitive edge in India | Nirma International Conference (NICOM), Nirma Institute of Management | 2008 | ||
| Customer Relationship Management: Perceptible way for longevity in business for Organized Retailing in India | GLS, Ahmedabad | 2007 | ||
| A research paper presented on “A study on Materialism among adolescent: Understanding conceptual framework and imperatives for marketers and society for new horizons” | Indian Institute of Management, Kozhikode, Kerala, India. | 2007 | ||
| “Adapting Marketing to the e-Economy: Issues, Challenges & Opportunities” | PG Department of Business Studies, Faculty of Commerce, Vidyanagar | 2006 | ||
| “Developing Prolific Competitive advantage for Sustainable Development” – Accentuating the role of distribution as the instrumental aspect” | ANVESH: Nirma Conference for Doctoral Students on “Towards Sustainable Growth: Strategies, Practices and Perspectives” Institute of Management, Nirma University of Science and Technology. Ahmedabad | 2006 | ||
| “Crafting competitive Indian firm in changing GATT/WTO regime” – A conceptual frame-work, in context of ethnocentrism in India, | AIMS National Conference, Ganpat University, Kherva | 2005 | ||
| ‘Formulating Strategies for New Prolific Economy – A Conceptual Framework in Context of Enterprise Resource Planning” | National Conference, Nirma University | 2004 | ||
| “Effective integration of Business Process – An ultimate requirement for Global market place “ | M.M. Institute of Management, Mulana, Ambala, Harayana | 2004 |
Experience
| Institute / Organization | Designation | Tenure |
|---|---|---|
| S. V. Institute of Management, Kadi | Professor & Head | May 2006 to Till date |
| S. V. Institute of Management, Kadi | Assistant Professor | August 2002 to April 2006 |
| Matsushita Lakhanpal Batteries India Ltd | Sales Officer | May 2002 to August 2001 |